Text
Value Added
Ensure that the text written is of value and not just filler. If text is
necessary, ensure that you put as much information into as few words as
possible. Pick individual words that give the most information.
The following attributes should be used with text:
Language
Use
Use active voice and present tense.
Avoid the use of pronouns.
Use short, simple, or bullet type statements.
Use concrete nouns, positive statements, and common vocabulary.
Use inoffensive, non-sexist language.
Define new terms the first time they are used.
Use a glossary if there are several new terms.
The following chart shows examples and non-examples of language use.
Examples &
Non-examples
Example
Non-example
Active Voice/Present
Passive Voice
The garage is being painted by Jim.
Tense
Jim is painting the garage.
The Garage was painted by Jim
Concrete
Abstract
Paper, blue, boy
Freedom. Peace, love
Negative
Positive
Turn the light switch not to the
Turn the light switch on.
off position.
Uncommon Vocabulary
Common Vocabulary
/Multi-Syllable
/Single Syllable
incumbent upon
must
Travel to the point of repose
Go to bed.
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