Logistics Master Plan
III. Strategic Plan
________________________________________________________________________
The Strategic Plan outlines the steps and approach we take to reach
the future state envisioned in the Engineering Logistics CONOP.
A. "SWOT" Analysis
One of the more traditional and reliable methods for establishing
strategic goals and business objectives is a "SWOT" Analysis. This
consists of an Internal Assessment of Strengths and
Weaknesses and an Environmental Analysis of
Opportunities and Threats.
Several studies of various parts of the Coast Guard logistics system
have been completed in the past few years. These documents were
particularly helpful in the internal assessment--identifying
strengths and weaknesses. There are also a number of strategic
a number of strategic plans and other studies that have been useful
in the environmental analysis--identifying potential opportunities
and threats. In addition, representatives from the major Coast Guard
logistics providers, as well as key customers, have provided
provided invaluable input for both the internal and environmental
analysis.
The primary source documents used in the development of this Master
Plan are listed in Appendix III. The SWOT Analysis is shown in the
following pages.
Final - 2/15/93
4
Previous Page
