COMDTINST 16618.8
consideration was also given to the use of similar names by other organizations. Using
"America's" helps provide a unique name compared to similar terms used in existing
local programs and directs attention to the nationwide effort.
(2) Material issued by the national program for distribution will be branded with "America's
Waterway Watch" and the national program logo for ready recognition by industry and
the public regardless of their location.
(3) Some local or regional programs have adopted their own unique name while others just
refer to their initiative as a public outreach effort. Existing programs that have already
chosen a specific name may continue to use it if it is believed that the name has strong
local recognition. However, for better nationwide recognition, local programs are
encouraged to adopt "America's Waterway Watch" for local use. All local programs that
are established after or choose a program name after promulgation of this instruction
shall as a minimum incorporate the term "waterway watch" or the word "watch" in
association with a water body (e.g., River Watch, (state name) Waterway Watch, etc.) in
their name. All existing programs shall at least refer to the national program name when
marketing their program (e.g., "On Guard, an America's Waterway Watch program.")
All program material produced locally and printed after promulgation of this instruction
shall include the term "America's Waterway Watch" or "an America's Waterway Watch
Program" along with the national program logo. Such branding will allow members of
industry and the boating public, who are often transient, to more readily connect with the
intention of local programs.
j. Auxiliary Involvement. The U.S. Coast Guard Auxiliary has significant public outreach
experience especially in regards to the recreational boating community. With its credibility,
experience, expertise and capabilities, the Auxiliary is an excellent source of support and a
valuable force multiplier for America's Waterway Watch and local outreach programs.
(1) The Auxiliary will perform outreach and awareness activities involving the recreational
boating public. Outreach will occur during boating safety courses, vessel exams and
visitation program activities. The Auxiliary is a valuable asset to coordinate efforts by
other organizations volunteering to support outreach to the boating community.
(2) The Auxiliary will also provide additional support to the COTP as needed in developing
and administering a local program to deliver the message to members of both the
maritime and recreational boating industry.
(3) Auxiliarists serve as a trusted and security vetted source of local knowledge within many
COTP zones and are often able to quickly recognize changes or suspicious activity along
waterways. Separate from AWW outreach activities, Auxiliarists provide additional eyes
and ears to detect and report suspicious activity while engaged on routine patrols and
other missions,
k. Training. The national program will develop and provide training as well as materials to
educate Coast Guard Forces who will interact with the public on the waterway watch
outreach efforts. Materials will include videos and instructions for both train the trainer
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